It is not just an apple, it’s a BRAVO™
Creating a unique product with irresistible appeal
The BRAVO™ story started in Western Australia, a quarter of a century ago.
In 1992, successful apple breeder John Cripps crossed the popular Cripps Red and Royal Gala apple varieties. The result was several promising apple seedlings. The resulting trees and their fruit were cultivated, tested and developed over the next 20 years as part of the Australian National Apple Breeding Program in Manjimup, Western Australia (hence the varietal name ANABP 01 (PBR)). The aim: to produce an apple with irresistible appeal, to help grow the Australian Apple industry.
Always beautiful in its natural state, BRAVO™ is refreshingly juicy and sweet. The unique flavours hold appeal to every food lover. Grown and selected to strict control standards, BRAVO™ delivers a consistent eating experience that will never disappoint.
The Birth of BRAVO™
The fruit of these trees developed under the program were LIKE NO OTHER™. With a distinctive sweetness, a crisp and crunchy texture and a striking dark burgundy colour, the apples of the ANABP 01 (PBR) variety stood apart from the rest.
The ANABP 01 (PBR) variety was released to Australian orchards in 2014. In 2016 the trademark ‘BRAVO™’ was born as a brand of the ANABP 01 (PBR) and BRAVO™ debuted on selected Australian retailers’ shelves.
BRAVO™ is a brand that dares to be different and has been embraced by growers, retailers and consumers. Decades in development, it makes an exciting new choice for fruit lovers as the world’s most unique apple.